Buick has become the latest to join the price war, with significant price cuts for all four trims of the Electra E4.
(Image credit: Buick)
General Motors’ Buick brand has updated its pure-electric SUV Electra E4 in China, lowering the starting price by RMB 30,000 yuan ($4,180), making it the latest brand to join the price war.
The updated Electra E4 now starts at RMB 159,900, down 15.8 percent from the previous RMB 189,900, according to information released today by GM’s joint venture in China, SAIC-GM.
The Buick Electra E4 went on sale in China in June 2023, when it was offered in four variants with starting prices of RMB 189,900, RMB 209,900, RMB 219,900 and RMB 259,900 respectively.
In the latest update, the model continues to be offered with four options, but the starting prices have been reduced to RMB 159,900, RMB 182,900, RMB 192,900, and RMB 229,900 respectively.
This means that the starting prices of the four versions of the Electra E4 have been lowered by RMB 30,000, RMB 27,000, RMB 27,000 and RMB 30,000 respectively.
The Buick Electra E4 is an all-electric coupe SUV with length, width and height of 4,818 mm, 1,912 mm and 1,581 mm respectively, and a wheelbase of 2,954 mm.
Prior to the Electra E4’s launch in China, Buick rolled out the Electra E5 on April 13, 2023, its first model based on GM’s Ultium platform.
Buick is the latest to join the new auto price war in China.
BYD launched the Qin Plus Glory Edition as well as the Chaser 05 Glory Edition on February 19, both with starting prices lowered to RMB 79,800, in an attempt to grab market share from gasoline cars by undercutting the price of comparable fuel cars.
Subsequently, brands including SAIC-GM-Wuling, Neta Auto, and Changan Deepal then followed BYD‘s move.
($1 = RMB 7.1803)
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