Rivian R2: Is This It?

Images of what appears to be the all-new Rivian R2 SUV have made their way online ahead of the EV’s official debut on March 7. The Californian startup’s third model will arguably be its most important product, carrying a price tag of around $40,000 to $60,000.

The first photo was posted on the r/Rivian subreddit last night, showing what looks to be a white R2 SUV next to a green R1S and a couple of Rivian DC fast chargers. However, the commenters on that thread pointed out that the rear of the white EV looks strange and that it could just be a badly photoshopped image of an R1S, or that AI was somehow involved. We, too, noticed the strange distortions and decided to wait until something else popped up.

And that’s exactly what happened a few hours later. Two more photos were published on a Facebook group and then reposted on X by @EVguyZach, giving a bit more weight to the idea that the white car might indeed be the upcoming Rivian R2 SUV.

Also, here’s @RivianUpdates weighing in and casting some doubt on the “AI” theory:

All the shots appear to have been taken from very far away, and it’s possible that there was some sort of image correction going on inside the smartphone that was used to snap the pics, although we don’t know for sure.

By the looks of it, the car was parked for an official photo or video session, judging by the high number of cases resting on the parking lot’s floor, pavilion tents, and lots of people. The Rivian DC fast chargers that appear in the first photo seem to have disappeared in the other two photos where some Tesla Superchargers can be seen–leading us to believe that the Rivian stalls were just props.

And now for the car. The first thing that caught our attention was the location of the charging port. On the R1S and R1T, the plug is on the front-left corner of the vehicles, but on the R2 it seems to be on the rear-right corner. This would pose no issue at Rivian chargers, but it could become problematic at older Tesla Supercharger stations that were designed for Tesla EVs with the charging port on the rear-left and have relatively short cables that might not reach. 

That said, the latest generation of Supercharger stalls, V4, has a longer cable, as well as an integrated CCS1 adapter and a card reading unit. This should make topping up a non-Tesla as easy as possible. As a reminder, Rivian is one of the companies that has a deal with Tesla to gain access to the Supercharger network starting this year.

As for the looks, it’s definitely a Rivian. The familiar face that you either hate or love on the R1S and R1T is also on the R2, but the size of the vehicle is smaller–which was to be expected. That said, we have no idea if there’s enough room inside for seven people.

There’s less than a month until the R2 makes its official debut on March 7. With a price tag that should be somewhere between $40,000 and $60,000, it will slot right under the current R1S flagship all while being roughly the size of the combustion-powered Ford Bronco.

With a smaller price tag, Rivian hopes the R2 will bring much higher sales numbers than it was able to achieve with the Electric Commercial Van and R1 series and ultimately get the company out of the startup realm.

The R2 will be manufactured from 2026 at Rivian’s second factory which is currently being built in Georgia.